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Privacy Policy

PRIVACY POLICY FOR 2DAY4TOMORROW

Effective Date:  [August 16, 2025]

At 2day4tomorrow ("we," "us," or "our"), we are committed to protecting the privacy of our customers and visitors to our website, [Your Website URL] (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your Personal Information when you interact with us, including when you browse our Site, make a purchase, or sign up for our services.

As a fitness apparel brand based in Florida, we comply with applicable federal and state privacy laws, including the Florida Digital Bill of Rights (FLDBR) and, where applicable, the California Consumer Privacy Act (CCPA).

1. WHAT PERSONAL INFORMATION DO WE COLLECT?

We collect various types of Personal Information from and about you to provide and improve our services. This includes:

  • Identifiers:

    • Name, postal address, email address, phone number.

    • Account name, unique personal identifier, online identifier, IP address.

    • Billing address, shipping address.

  • Commercial Information:

    • Records of products or services purchased, obtained, or considered.

    • Purchasing or consumption histories or tendencies.

  • Payment Information:

    • Credit card numbers, debit card numbers, PayPal details, or other payment account information (processed securely by third-party payment processors, we do not directly store full payment card details).

  • Internet or Other Electronic Network Activity Information:

    • Browsing history, search history, and information regarding your interaction with our Site, advertisements, or applications.

    • Device information (browser type, operating system, device ID, etc.).

  • Geolocation Data:

    • Approximate location derived from your IP address. (We do not typically collect precise geolocation data unless specifically disclosed and consented to for a particular service, like a mobile app feature, which is not currently offered for our apparel products).

  • Inferences Drawn from Other Personal Information:

    • Profiles reflecting your preferences, characteristics, product interests, and behavior.

We do NOT intentionally collect sensitive personal data such as racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexual orientation, citizenship, or immigration status unless explicitly provided by you for a specific, disclosed purpose (e.g., a voluntary survey where such information is anonymized and aggregated).

2. HOW DO WE COLLECT YOUR PERSONAL INFORMATION?

We collect Personal Information from the following sources:

  • Directly from you:

    • When you create an account, place an order, or make a purchase.

    • When you sign up for our newsletter, promotions, or loyalty programs.

    • When you contact our customer service (e.g., via email, chat, or phone).

    • When you participate in surveys, contests, or interactive features on our Site.

    • When you leave product reviews or comments.

  • Automatically when you use our Site:

    • Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to collect Device Information and track your browsing activity. These help us improve our Site, remember your preferences, and deliver relevant advertisements. You can manage your cookie preferences through your browser settings or our cookie consent tool.

    • Log Files: Our servers automatically record information that your browser sends whenever you visit our Site. This includes IP addresses, browser type, referring/exit pages, and date/time stamps.

  • From Third Parties:

    • Payment Processors: When you make a purchase, our payment processors provide us with information about your transaction (excluding full payment card details).

    • Shipping Carriers: We receive updates on your order's delivery status.

    • Analytics Providers: Services like Google Analytics provide us with aggregated data about Site usage and performance.

    • Marketing and Advertising Partners: We may receive data from partners to help us measure the effectiveness of our advertising campaigns or to show you more relevant ads.

3. HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Personal Information we collect for various business and commercial purposes, including:

  • To Fulfill Orders and Provide Services:

    • Process your purchases, including payment processing and order fulfillment.

    • Ship products to you and manage returns or exchanges.

    • Provide customer support and respond to your inquiries.

    • Create and manage your account.

  • For Marketing and Advertising:

    • Send you promotional emails, newsletters, and special offers about our products and services (with your consent where required).

    • Deliver targeted advertising on our Site and third-party platforms based on your interests and browsing behavior.

    • Measure the effectiveness of our marketing campaigns.

  • To Improve Our Site and Products:

    • Analyze trends, track user interactions, and monitor Site performance to enhance functionality and user experience.

    • Develop new products, features, and services based on customer preferences.

    • Personalize your shopping experience, such as showing recommended products.

  • For Security and Fraud Prevention:

    • Detect, prevent, and investigate fraudulent transactions and other illegal activities.

    • Protect the security and integrity of our Site and systems.

    • Enforce our terms and conditions.

  • For Legal Compliance:

    • Comply with applicable laws, regulations, legal processes, and governmental requests.

    • Protect our rights, property, and safety, and the rights, property, and safety of our customers or others.

4. SHARING YOUR PERSONAL INFORMATION

We may share your Personal Information with the following categories of third parties:

  • Service Providers: We engage third-party companies and individuals to perform services on our behalf, such as:

    • Payment processing (e.g., Stripe, PayPal).

    • Order fulfillment and shipping (e.g., USPS, FedEx, UPS).

    • Website hosting and development (e.g., [Your E-commerce Platform, like Shopify]).

    • Email marketing and communication (e.g., Mailchimp, Klaviyo).

    • Analytics providers (e.g., Google Analytics).

    • Customer support services.

  • Marketing and Advertising Partners: We may share information with advertising networks, social media platforms, and other marketing partners to deliver targeted ads and analyze campaign performance. This may involve the use of cookies and tracking technologies.

  • Affiliates: We may share your information with our affiliated companies (if any) for business and operational purposes.

  • Legal and Compliance: We may disclose Personal Information when required by law, subpoena, or other legal process, or if we believe in good faith that such disclosure is necessary to:

    • Comply with a legal obligation.

    • Protect and defend the rights or property of 2day4tomorrow.

    • Prevent or investigate possible wrongdoing in connection with the Site.

    • Protect the personal safety of users of the Site or the public.

    • Protect against legal liability.

  • Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your Personal Information may be transferred as part of that transaction.

We do not sell your personal information for monetary consideration. However, we may "share" or disclose certain personal information (such as browsing history or demographic data) with third parties for cross-context behavioral advertising, which may be considered a "sale" under laws like the CCPA. You have the right to opt-out of such sharing, as detailed in Section 5.

5. YOUR PRIVACY RIGHTS

Depending on your residency and applicable laws, you may have the following rights regarding your Personal Information:

  • Right to Know/Access: You have the right to request information about the categories and specific pieces of Personal Information we have collected about you, the sources from which we collected it, the purposes for collecting it, and the categories of third parties with whom we share it.

  • Right to Correction/Rectification: You have the right to request that we correct inaccurate Personal Information we hold about you.

  • Right to Deletion/Erasure: You have the right to request the deletion of your Personal Information, subject to certain exceptions (e.g., to complete a transaction, detect security incidents, or comply with legal obligations).

  • Right to Opt-Out of Sale/Sharing: You have the right to opt-out of the "sale" or "sharing" of your Personal Information for targeted advertising or cross-context behavioral advertising.

  • Right to Data Portability: You have the right to receive your Personal Information in a structured, commonly used, and machine-readable format and transmit it to another entity.

  • Right to Opt-Out of Targeted Advertising: You have the right to opt-out of the processing of your personal data for targeted advertising.

  • Right to Withdraw Consent: If we are relying on your consent to process your Personal Information, you have the right to withdraw that consent at any time.

Exercising Your Rights:

To exercise any of these rights, please submit a verifiable request to us by:

  • Email: [Your Customer Service Email Address]

  • Mail: 2day4tomorrow [Your Street Address] [Your City, State, Zip Code] [Your Country]

We will respond to your request within [e.g., 45 days, as per CCPA/FLDBR] of receiving a verifiable request. We may extend this period by an additional [e.g., 45 days, as per CCPA/FLDBR] when reasonably necessary, provided we inform you of the extension. We may need to verify your identity before processing your request, which may require us to ask for additional information.

For Florida Residents (FLDBR): The Florida Digital Bill of Rights (FLDBR) grants Florida residents specific rights similar to those outlined above, including the right to access, correct, delete, and opt-out of the sale or sharing of personal data for targeted advertising. If we deny your request, you may appeal our decision by contacting us at the above contact details. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

For California Residents (CCPA): If you are a California resident, you have the rights listed above. To exercise your "Right to Opt-Out of Sale/Sharing," you can click the "Do Not Sell or Share My Personal Information" link in our website footer or contact us using the methods above. We will not discriminate against you for exercising your privacy rights.

6. DATA RETENTION

We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The specific retention period will depend on the type of data and the purpose of processing. For example, we retain order information for [e.g., 7 years] for tax and accounting purposes. When your Personal Information is no longer needed, we will securely delete or anonymize it.

7. SECURITY OF YOUR PERSONAL INFORMATION

We implement reasonable administrative, technical, and physical safeguards designed to protect your Personal Information from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

8. CHILDREN'S PRIVACY

Our Site is not intended for individuals under the age of [e.g., 16]. We do not knowingly collect Personal Information from children. If you are a parent or guardian and believe that your child has provided us with Personal Information, please contact us at [Your Customer Service Email Address], and we will take steps to delete such information from our records.

9. THIRD-PARTY LINKS

Our Site may contain links to websites operated by third parties. This Privacy Policy applies only to our Site. We are not responsible for the privacy practices of third-party websites. We encourage you to read the privacy policies of any third-party websites you visit.

10. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically.

11. CONTACT US

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your privacy rights, please contact us:

Email: [Your Customer Service Email Address] Phone: [Your Customer Service Phone Number (Optional)] Mail: 2day4tomorrow [Your Street Address] [Your City, FL, Zip Code] [Your Country]

Crucial Next Steps for 2day4tomorrow:

  1. Legal Review: This is non-negotiable. A lawyer specializing in data privacy (ideally one familiar with Florida law) must review this policy to ensure it precisely fits your business, addresses any unique data collection practices (e.g., if you plan to integrate with fitness apps, or smart apparel), and meets all current and future regulatory requirements.

  2. Website Placement: Prominently display this privacy policy on your website. Common locations include the footer of every page, during the account creation process, and at checkout.

  3. Cookie Consent Mechanism: Implement a robust cookie consent banner or pop-up. This tool should allow users to accept or decline different categories of cookies (e.g., strictly necessary, analytics, marketing) and provide a link to your full Privacy Policy. This is especially important for compliance with GDPR (if you sell to EU residents) and FLDBR, which emphasizes targeted advertising opt-out.

  4. "Do Not Sell or Share My Personal Information" Link: If you engage in activities that could be considered "selling" or "sharing" under CCPA (like providing data for cross-context behavioral advertising), you must have a clear and conspicuous link on your website's homepage, usually in the footer, with this exact or similar wording.

  5. Internal Processes: Ensure you have internal processes in place to:

    • Handle data subject access, correction, and deletion requests efficiently and within legal timeframes.

    • Track and respond to opt-out requests.

    • Maintain records of consent.

    • Conduct data protection assessments if required by FLDBR for certain processing activities (like targeted advertising or sensitive data processing).

  6. Data Minimization: Only collect the data you truly need for your business purposes. Regularly review the data you collect and delete anything unnecessary.

  7. Third-Party Contracts: Ensure any third-party service providers you use (e.g., Shopify, Google Analytics, Mailchimp, payment processors) also have robust privacy policies and, where required, you have data processing agreements (DPAs) in place with them.

  8. Regular Updates: Data privacy laws and best practices evolve. Commit to reviewing and updating your privacy policy at least annually, or whenever your data collection or processing practices change significantly

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